Word: roventini
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Dates: during 1960-1969
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...smokes to friends, sweet-talking nightclub ciggie girls into handing customers only Philip Morris when they'd ordered another brand; by 1933, he was the company's vice president for sales and there created one of the world's most famous living trademarks, hiring midget John Roventini to bawl "Call for Philip Maw-ress." His company never led the industry, but largely because of him it grew from $4,000,000 in 1933 to $400 million by the time he retired...