Word: rovers
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Dates: during 1960-1969
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...London's motor show opened last week, the crowds clustered around a car that the Times of London called "the undisputed star of the show." It was not so radical looking-except for the name it bore. The Rover 2000 is a daring gamble by one of Britain's oldest and most conservative automakers...
Engineer's Company. So Italianate are the new Rover lines that test cars ran for months on the Continent with out anyone's ever suspecting that they were in fact new Rovers. Past Rover styling had been so stodgy that it appealed mostly to old ladies and to the slower-moving among Britain's landed gentry. Rover concentrated so much on engineering that styling was almost an afterthought. "This is an engineer's company," says lanky Peter Wilks, 43, Rover's director of engineering and a former racing driver. "That means nobody pushes engineers around...
...Rover was founded in 1878 by two engineers, John Kemp Starley and William Sutton, who invented the modern bicycle with equal-sized wheels and chain-driven rear wheel that soon replaced the old penny-farthing cycles on English highways and byways. In 1904 Rover turned to making well-crafted autos, then in wartime 1940 made Britain's first jet engine for aircraft. Rover was also the world's first automaker to produce an experimental jet-powered auto, though it has not proved so usefully down to earth as the firm's tough and dependable Land-Rover...
Crucial Decision. In a business increasingly dominated by global giants, engineering success alone sold too few cars. Six years ago the company made the crucial decision to restyle; the responsibility for developing the new model fell to Wilks, who shares Rover's executive troika with Chairman Lovedin G.T. Farmer, 55, and Managing Director William F. Martin-Hurst...
Irma La Douce. Director Billy Wilder maintains that prostitution can be fun, and Shirley MacLaine goes along with the gag. Jack Lemmon, as her Rover Boy lover boy, mugs magnificently as he bumbles about his business of trying to make Shirley go straight...