Word: rovers
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...purposes of this column we call Rover, has hit that stage where he's testing the boundaries of truth. Having snatched a toy away from his younger sibling while I have my back turned, he'll deny ever doing it, or claim preposterously, "she was finished with it." It's useless to point out to him that what he's saying is easily disproved. His bereft sister is wailing beside him. He simply refuses to back down from...
...seductively surreptitious $35 million marketing campaign, a new version of the Mini hit U.S. showrooms last week with a base sticker price of $17,000 that echoes the spirit of the original (1960 price: $1,700). The new Mini is produced by BMW, which bought struggling Mini maker Rover in 1994. The standard Mini has always been underpowered, but auto critics are raving about a zippier new 163-h.p. version, available this summer. Want electronic navigation or a six-speaker CD player? No problem. Personalize it with 100 color and trim combinations, from shift knobs to stripes and fender flares...
...vain, I suppose, as I watch John Henry and that guy who invented “Third Rock from the Sun” pretend they give a damn about the Red Sox. While you were playing Red Rover during halftime of the Penn football game, pants dangling around your ankles, you could have at least tried...
...touch, like electronics. Says Harry Roegner, PAG spokesman: "Electronic architecture makes up a third of the cost of a car, and in the future it will be 50%. Do you see that cabling and wiring?" In another economy move, Ford is consolidating the backroom operations of Land Rover, Jaguar and Aston Martin...
...Land Rover faces some hurdles, however. For one thing, it's starting in a hole - it lost $250 million last year, though it hopes to break even in 2002. And while Range Rover is in a class of its own, Land Rover's lower-priced suvs (in the $22,700 to $49,000 range) are battling in one of the industry's most competitive segments. Then there's that $1.4 billion investment to recoup. Sales alone won't do the job. But Range Rover's cachet could yield a "halo effect" that boosts sales of all Land Rover models - even...