Word: rovers
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...made of steel rather than fiber glass, for safety's sake. LTV hopes to sell 1,000 of the Humvees this year at a price from $40,500 to $44,000, which is about twice as much as a Jeep Cherokee costs but about the same as a Range Rover. The first customer to enlist was the Terminator, Arnold Schwarzenegger. Good thing the manufacturers removed the missile launcher and cannon...
Ironically, one of the projects killed in 1972 to make way for the space shuttle was Project Rover, a 17-year, $1.4 billion effort to develop nuclear- powered rockets. More than a dozen prototype engines were built and tested. The same work in today's dollars would cost $25 billion. But Rover was always viewed as a second-stage rocket that would be fired only after it was safely out of the earth's atmosphere. Launching a nuclear rocket from the ground was deemed to pose unacceptable health risks...
...discriminatory tax, insurance and inspection regulations that once hobbled sales. Some European car executives even speak of "positive discrimination" from an officialdom that is eager to appear receptive. For boosting imports, BMW has won an award from the Ministry of Trade and Industry. Says Peter Woods, president of Rover Japan Ltd.: "It's a great market, and we're all making massive progress...
...popular Golf model even have their own club. The import phenomenon signals a change in Japanese society toward greater individualism and more venturesome personal taste, for the typical buyer of a foreign car is a 37-year-old salaried employee. The enthusiasm of young Japanese career women for the Rover Group's Mini has given that venerable model a new lease on life...
...company can go from zero to a $1 billion-a-year business in less than a decade is worth the effort. And how are the U.S. companies doing in Japan? Not well. Total 1989 sales of the U.S. Big Three automakers combined were only about 3,500 more than Rover...