Word: rovings
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Perhaps Bush is more easily explained. Maybe his certainty is a marketing strategy. Clearly, the President and Karl Rove believe that Americans want a strong, God-fearing, plainspoken leader who doesn't burden them with complexities. That was certainly true in the recent past, as the nation wafted through an unprecedented period of affluence. It may still be true. The President's poll ratings remain buoyant, despite ample evidence in recent weeks that his Iraq policies are trending toward disaster...
...significant amounts of consumer data onto their public-records databases, hoping to discover veins of unmined gold. Increasingly, politics and the personal-data industry are in cahoots. General Wesley Clark, the former presidential candidate and former Acxiom board member, opened doors in Washington for the data giant. And Karl Rove, George W. Bush's top political strategist, worked in the direct-marketing industry before he entered the political arena...
...Perhaps Bush is more easily explained. Maybe his certainty is a marketing strategy. Clearly, the President and Karl Rove believe that Americans want a strong, God-fearing, plainspoken leader who doesn't burden them with complexities. That was certainly true in the recent past, as the nation wafted through an unprecedented period of affluence. It may still be true. The President's poll ratings remain buoyant, despite ample evidence in recent weeks that his Iraq policies are trending toward disaster...
Both Bush and Kerry face a basic political decision: whether to speak to the nation or preach to the choir. The urge to preach may be overwhelming. The number of undecided voters is minuscule, about 5% in most polls. Activists in both parties--Karl Rove and Howard Dean, for example--argue that the surest path to victory is to stoke the base, keep the partisans engaged and angry, and deal with those wimpy undecideds by tearing down the opposition with negative...
Many Bush allies are trying to push up the return of the President's longtime aide Karen Hughes from her semi-retirement in Austin, Texas, to restore the balance in Bush's world between Rove's political instincts, which lean toward tending the party's base, and her more "Mom-in-the-kitchen sense of the country," as an adviser described it. "There is a necessary push-pull between the two of them that can't happen on the phone," says a Bush official. Another puts it more darkly: "The longer they wait for her to get back, the less...