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Basel is in some ways the Houston of Switzerland: one industry overshadows all the others, and the zoning is haphazard. In Basel it isn't unusual to see a modern glass-and-steel monstrosity amid a row of elegant 19th century neoclassical buildings. The Rhine plies a serpentine course through the city, and Novartis' headquarters are at the river's edge, at a point where France, Germany and Switzerland meet. Across the Rhine from Novartis and a little to the east, marked by a tall white smokestack, is rival Roche. The pharmaceutical execs in Basel know one another, and they...
After facing tightened alcohol restrictions at the Harvard-Yale tailgate three years in a row, students will be greeted by regulations very similar to those at the last Yale-hosted Game, according to a list of rules released yesterday by Yale administrators...
...befuddled and annoyed. The culprit: bad design, a longtime target of the Northwestern University professor. In his seminal 1990 book, The Design of Everyday Things, Norman explained why, for example, people so often switch on the wrong burner of an oven range--in a person's mind, a straight row of control knobs doesn't logically map onto a square stove...
...Rejection wasn’t always determined by talent: the undergraduate dance group Expressions kicked off the night with a high-tech display, and the audience was quick to boo a glitch in the sound system. “When there are a lot of good acts in a row, the audience waits for someone to boo,” BSA president Sarah O. Lockridge-Steckel ’09 says. The Brothers of Chocolate Temptation ensured they didn’t have to wait for long: unable to endure the duo’s musings on drugs and pimps...
...decide to put on a secret talent show at Max’s Diner, then I can’t help you anymore. I am only one person; a small, powerless female, in fact. I have already written two articles on this subject of leggings, two years in a row. I feel like Leonardo DiCaprio must have felt after he produced and starred in that weird, scary environmental documentary, “The 11th Hour.” No one went to it, even though he promoted it tirelessly, saying merely, “I’m curious about...