Word: royal
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Dates: during 1980-1989
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...Royal Crown (1982 sales: $469.8 million) shares the frustrations of other small soft-drink firms. The Atlanta-based company introduced the first diet and decaffeinated brands, but it has lacked the muscle to win a substantial market share for itself. Still, Royal Crown's $16 million 1982 profit was 3% above the 1981 result. The firm attributed the gain to the growth of caffeine-free RC100, which it brought out in 1980. Says Cola Division President Fred Adamany: "We're attracting new customers and brand switchers to this market. If there's a problem, it will...
...Although Royal Crown discovered the marketing potential of decaffeinated soft drinks, Philip Morris (1982 sales: $11.7 billion) turned caffeine-free soda into a national craze. After acquiring Seven-Up Co. in 1978, the tobacco and beer firm initially had little luck. Ad campaigns proclaiming that "America is turning 7Up!" could not keep the lemon-lime drink from falling behind Dr Pepper in market share. But last year Philip Morris seized on rising public fears about caffeine and proclaimed that 7Up "Never had it. Never will." The company also launched Like, the second decaffeinated cola after Royal Crown. Recalls Seven...
...Fisher Hall waiting to receive the acclaim of 2,500 New Yorkers who had gathered two weeks ago to celebrate his 53 years of achievement in the movies. Olivier is a frail 75 now, and his body has played grudging host to enough illnesses to wipe out the entire Royal Shakespeare Company. So backstagers looked on with pain but not surprise as he momentarily lost his balance and slumped against the doorway. Then the crowd rose, and with it the applause. Olivier took his cue and went out onstage. Suddenly he was the dashing Lord Larry, energized by the spotlight...
Noteworthy Typewriter Stunts and Tricks. In the late 1920s, the Royal Typewriter Co. dropped 11,000 parachuted typewriters out of a plane over Hartford, Conn. This was intended to increase sales. Tricks with typewriters were also popular in the early days, such as making palm trees out of capital I's and asterisks. Placing such things in a composition must have offered problems, but they are said to have given much...
...exasperation of the aged turned to stone by their fear of the stone that will lie on them, no I would find Nefertiri and I would fuck Her. The thought of my cock in Her, my agony in Her honey, my fatigue in Her wealth, my pride in Her royal privacy, my beating heart in Her sweet quiver, my peasant meet in the sauce of a Queen, my sword in Usermare's [the Pharsolt's] skin!--every high and low passion I ever felt came together, and my life was simple. I would fuck Her or die in the attempt...