Word: royalism
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Dates: during 1950-1959
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...history goes back even farther, to two Covent Gardens before it. In 1732 Actor John Rich, who had rented the site, a convent-garden, built a prose theater (its star playwrights: Oliver Goldsmith and Richard Sheridan). After a devastating fire, the theater was rebuilt in 1809, later named the Royal Italian Opera House. It featured not only opera but all-night masked balls whose patrons, wrote a shocked reporter, "were truly the disciples of the lewd fiend Belial." One gay dawn in 1856, the place burned down again, scattering and sobering the disciples...
...such prima donnas as Giulia Grisi, Nellie Melba, Emma Albani. In the '90s, Adelina Patti, who imperiously ignored rehearsals, once filled the stage with detectives disguised as supers to guard her diamonds. Famed Manager Augustus Harris made Covent Garden London's choicest nightspot for rich and royal patrons who came to monocle each other-and protested violently when he doused the house lights during performances...
...Scala. Having survived its roles as a furniture warehouse in World War I and a dance hall in World War II, Covent Garden is blooming as radiantly as the famed flower market at its doorstep. The home of the Royal Ballet (formerly Sadler's Wells), it gives Londoners an almost year-round season of first-rate ballet and fine opera, although, in the opera department, Covent Garden is not in the same league as the Big Three (the Metropolitan, La Scala and the Vienna Staatsoper). But it has the daring to experiment with difficult new productions, e.g., its mounting...
...items have given rise to such extravagant claims as royal jelly, the creamy substance produced by nurse bees to nourish the long-lived queen bee in the hive. When it came out, women swarmed around the beauty counters, attracted by ads that called royal jelly "the secret of eternal youth." More than a dozen cosmetic houses rushed to put it in high-priced creams, soaps, even lipsticks. (France's house of Orlane, reasoning that the bees got their jelly from flowers, went one better and put on the U.S. market a cream "created from the precious pollen...
...those who bought royal jelly had a right to feel stung. Reported the Los Angeles Better Business Bureau newsletter: "There is little evidence to support any significant therapeutic, cosmetic or nutritional value in the product for humans." Says Maison G. DeNavarre, chief chemist of Michigan's Beauty Counselors, Inc.: "Royal Queen jelly is not even for the birds. It is for the bees. It is a fad and does nothing for the skin...