Word: royalities
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Dates: during 1990-1999
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...since the Titanic set sail has the sea seemed so alluring or the cruise industry looked so unsinkable as it does today. With 5 million customers booking passage last year--a 10-fold increase from two decades ago--major carriers such as Carnival and Royal Caribbean have steamed to record sales and profits. They have turned a once snooty form of travel into mass-market vacations for people like Ken and Sherry Nunn and daughter Ashley, an Indiana family that recently spent three nights aboard Royal Caribbean's cozy 2,250-passenger Sovereign of the Seas. "Everything's right there...
...still largely untapped, with just 8% of North Americans having taken a cruise. That leaves plenty of room for bookings to continue to grow a robust 9% to 10% a year. "Our philosophy is, 'If you build the ship, they will come,'" says Rich Steck, a spokesman for Royal Caribbean, which is spending more than $2.8 billion to add seven new liners to its 16-ship fleet by 2002. "We're banking on that heavily...
...their quest for synthetic perfection, the cruise lines have created their own ports of call. Disney's Castaway Cay in the Bahamas features three beaches and a 12-acre snorkeling lagoon. At Coco Cay, Royal Caribbean's 140-acre island, aquamarine waters lap at the white sand beach, while snorkelers explore a 16th century sailing ship and a small plane that the company submerged to give divers a sense of adventure. Alas, what Royal Caribbean calls a controlled shore experience some others have labeled a limited amusement experience. "There's nothing here but some palm trees," complained LaDonne Herring...
...middle-class travelers who are younger and more active but have less time to spend at sea than the retired blue bloods who once dominated the passenger lists. The big lines offer services including playrooms, golf courses and virtual-reality games. Such touches have lowered the average age of Royal Caribbean customers to the low 40s from the 60s and 70s not long...
...major earthquakes shook the ground in the Boston area yesterday, but Baird Professor of Science Adam M. Dziewonski must have felt a few tremors when awarded the Royal Swedish Academy of Sciences' Crafoord prize for his work in developing the field of "seismic tomography...