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...VIPs in attendance were, as usual, wowed by what Schrager, 53, calls "hotel as theater." But these days the Brooklyn-born co-founder of New York's legendary Studio 54 nightclub and the man behind such chic cribs as New York City's Royalton and Los Angeles' Mondrian hotels, is looking for a broader audience--people willing to pay up to be put up in his brand of hotel hipness. Trying to stay ahead of the curve he started, Schrager is adding 10 hostelries to the five he had been running. "It's a very capital-intensive business, which doesn...

Author: /time Magazine | Title: Where It's Chic To Sleep | 10/4/1999 | See Source »

Your shocking but courageous expose should rouse all Americans to what is going on in our country. The shame is that these powerful corporations and ambitious politicians could have decided to advance justice and decency, but instead they chose greed and corruption as their standard. VIRGINIA WEBB South Royalton...

Author: /time Magazine | Title: Letters: Nov. 30, 1998 | 11/30/1998 | See Source »

...inner teenager slowly begins to emerge. As writer and company stroll up Fifth Avenue, Zlata, fixated on supermodels, eyes a new book by fashion photographer Arthur Elgort in a store window. Christy Turlington, her favorite supermodel of all, graces the cover. When there is talk of lunching at the Royalton hotel -- which houses New York's famously soigne publishing-world eatery, 44 -- Zlata asks, beaming, "Is that where the models are?" But her giddy, girlish mood is dampened when the French publishing liaison, assuming a Naomi Wolf-ish posture, informs Zlata that "models aren't people to emulate. They...

Author: /time Magazine | Title: Dispatches: Are You There, NBC? It's Me, Zlata | 3/21/1994 | See Source »

...Rubell and Schrager. They insisted that their builder hide the door. "Discreet is in," says Rubell, 46. "If you don't know where it is," observes Schrager, 42, "you wouldn't be comfortable there. Our guests will be a certain sort of people who will feel right here." The Royalton is the second Manhattan hotel bought by the pair, with two other partners. The first, Morgans, on Madison Avenue, is so discreet that no name appears outside, and cab drivers have to intuit its location. They have plans for two more, including the Barbizon, once a stately hotel for women...

Author: /time Magazine | Title: Travel: An Ocean Cruise in Manhattan | 12/19/1988 | See Source »

After a $10 million face- lift, the remodeled Royalton may be the least boring public building in Manhattan. It' s so cutting- edge you' d better bring Band- Aids -- and plenty of cash...

Author: /time Magazine | Title: Time Magazine Contents Page December 19, 1988 Vol. 132 No. 5 | 12/19/1988 | See Source »

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