Word: roycrofters
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Dates: during 1930-1939
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Elbert Hubbard, flowing-haired, flowing-tied purveyor of philosophical-artistic tripe to the U. S. of a generation ago, was drowned when the Lusitania was sunk. To his son, Elbert II, he left a lucrative property-the Roycrofter Corporation in East Aurora, N. Y. Inspired by William Morris, 19th-Century British arts-&-crafter, the Roycrofters printed and bound books, made elegant whatnots of pottery, wood, metal and hand-tooled leather. After the elder Hubbard's death, however, the community slipped financially, lately was $160,000 in the red. Last week, a religious organization called the Federation of Churches...
President of the Federation is Clarence B. Benedict, a retired patent attorney of Brookline, Mass., who will be president of the new Roycroft Community. The jobs which Infinite Science is to provide in East Aurora will be much the same as those of the old Roycrofters, but more numerous - up to 1,000 when the shops are running at Infinite capacity with three scientific shifts...
Founder Elbert Green Hubbard was known in his day as the Hero of the Simple Life. Playboy, philosopher, publisher, poseur, he founded the Roycrofters in 1895 from an idea he picked up at William Morris' hand-made-book works in England. When he returned to the U. S. he was downcast by the shoddy vulgarity of the 1890's, developed his own creed of beauty & culture. Everyone, he believed, wanted to create something beautiful and useful with his hands. The Roycroft Shops gave anyone who went to East Aurora material with which to work...