Word: roycrofters
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ELBERT HUBBARD: GENIUS OF ROYCROFT -David Arnold Balch-Stokes...
...mission-oak library tables were without a limp leather volume from Elbert Hubbard's Roycroft Shops in East Aurora, N. Y., which also flooded the land with such objets d'art as hammered copper book ends, goatskin table covers, leather pillows, mattresses, mission furniture, ferneries. As inventor of signed ads for Big Business, Fra Elbertus reached most millions of all. Sometimes he was called a combination of a dozen geniuses including Benjamin Franklin, Victor Hugo, Emerson and William Morris; other times, a combination of P. T. Barnum, Robert G. Ingersoll, Henry Ward Beecher...
Previous Hubbard biographies have been out-&-out "tombstone pieces." Elbert Hubbard: the Genius of Roycroft is also the work of a highly sympathetic biographer. But his more complete facts speak pretty much for themselves...
...inspired on a pilgrimage to Concord to write his highly profitable Little Journeys (one part fact, three parts fancy). Biblical inspiration coined such popular aphorisms as "Blessed is the man who does not bellyache." Emulating William Morris' idealistic experiment in fine books and hand craftsmanship, Hubbard founded the Roycroft Shops. His brand of Guild Socialism consisted of turning out rococo limp-leather-bound reprints selling from $2 to $250 ("not how cheap, but how good"), together with his glorified soap premiums in handicraft...
President of the Federation is Clarence B. Benedict, a retired patent attorney of Brookline, Mass., who will be president of the new Roycroft Community. The jobs which Infinite Science is to provide in East Aurora will be much the same as those of the old Roycrofters, but more numerous - up to 1,000 when the shops are running at Infinite capacity with three scientific shifts...