Word: rr
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Dates: during 2000-2009
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...RR:You hoped it would achieve the goal you?d established for the artists but you had no idea as to the scale because that was going to be up to other people. When it became clear that this thing was growing what we did was seize opportunities as they came down the line, for example as the world was getting smaller, as globalization was occurring so fast it became pretty clear that we had a platform that could be for good for international films. The festival is actually just a small part of our overall process. But Sundance...
...RR:It can only get so big because of the parameters of the city that we?re in which is fine. I think there is a time when growth can start to eat itself and so in a way we?re almost protected by the parameters of Park City. When we started I didn?t know if we were going to make it because a lot of people said no one was going to come because it was about independent film and it was in the middle of winter. I put it there to make it harder for people...
...RR:Sundance is not Park City. The reason the festival is in Park City is because it suits them and us. We don?t want, nor can we contain, those massive crowds. They do want them because of their retail, they are a full-out business resort. The labs, the programs, everything we do except for the festival happens here (at Sundance). So therefore it fits very nicely because it works for the city because they get a $40 million dollar increase over ten days, which is good for the merchants...
...RR:It depends on where you see the festival from. For example, as the festival has increased in notoriety, the merchants came, then celebrities came, then the paparazzi came, then fashion came, and everybody?s welcome. But at the core, we program the festival the same way we did the opening year, we program for diversity. So if you look at the festival from the inside, where the filmmakers are, you?re going to get one perspective. If you judge it from the party circuit, outside, you might see a different festival. But the truth is we?ve never changed...
...RR: With pleasure. Well, folks, this battle will rage at least until Sunday, when the tournament is over. Neither side is giving an inch. Nighttime is fast approaching, and as we all know, the NCWO “owns the night.” They have also established 100 percent air-waves supremacy. But the enemy is formidable, and the level of resistance fiercer than expected. Martha Burk would have liked to establish a larger coalition for her cause, but right now she is settling for a “coalition of the willing to waste time in a parking...