Word: rr
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...RR:It can only get so big because of the parameters of the city that we?re in which is fine. I think there is a time when growth can start to eat itself and so in a way we?re almost protected by the parameters of Park City. When we started I didn?t know if we were going to make it because a lot of people said no one was going to come because it was about independent film and it was in the middle of winter. I put it there to make it harder for people...
...RR:Sundance is not Park City. The reason the festival is in Park City is because it suits them and us. We don?t want, nor can we contain, those massive crowds. They do want them because of their retail, they are a full-out business resort. The labs, the programs, everything we do except for the festival happens here (at Sundance). So therefore it fits very nicely because it works for the city because they get a $40 million dollar increase over ten days, which is good for the merchants...
...RR:It depends on where you see the festival from. For example, as the festival has increased in notoriety, the merchants came, then celebrities came, then the paparazzi came, then fashion came, and everybody?s welcome. But at the core, we program the festival the same way we did the opening year, we program for diversity. So if you look at the festival from the inside, where the filmmakers are, you?re going to get one perspective. If you judge it from the party circuit, outside, you might see a different festival. But the truth is we?ve never changed...
...RR:That?s an old cry. Basically they use the word Hollywood. Hollywood is a business and a very good one. I think it just says Hollywood recognized something of value and it came to Sundance. Once the product began to outperform some of the big blockbuster films in the marketplace it drew even more attention to the festival, and films that came through our festivals as straight independent films got purchased and went into the mainstream and performed very well. Furthermore, whatever films go in that direction there?s always going to be a new batch of films that...
...RR:Well that?s why I don?t get anxious about that. The point of it all was to create opportunities for the filmmakers and that?s happened. So if they get their work sold, great. In the end the choice is not ours, the choice is the filmmaker?s and the public?s as to what they want to do with it all. As long as we keep producing new, fresh, work; which we will...