Word: rss
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...Bloggers! Fans! PR flaks! Take note: TIME.comix now has an RSS feed that will make sure you always get the latest installments of your fave comix critic! To find out more about RSS, and get more of TIME's RSS feeds, go here...
Listen up: RSS now comes with sound. RSS's ability to handle enclosures, or attached files, has led to "podcasting," a way to capture the latest audio Webcasts on an iPod or other MP3 player. Net-radio stations and traditional broadcasters have been streaming live and archived content for a while. But without the time and software to capture, compress and offload the stream, you're tied to a terminal. RSS software such as iPodder lets you subscribe to, say, a weekly jazz podcast, an MP3 of which is downloaded every seven days and then dumped on your player next...
...RSS a real business or just another tech flash in the pan? Moreover insists it's making money by offering RSS news services to subscribing corporate clients like Citigroup, Hill & Knowlton and the U.S. Department of Energy. Moreover mines the Web for the subjects requested by the customer, and then develops RSS news feeds with the desired content. Hill & Knowlton, for example, could use Moreover to track information published about its many clients...
...great hope of most RSS feed producers, however, is advertising. Since RSS identifies consumers who've already declared their interests, it makes sense that advertisers would then want to target them, in the same way that Google offers specific ads in response to the type of search a user enters. RSS suppliers would include either graphic or text ads in individual RSS feeds, much as e-mail newsletters currently feature ads. But many remain wary of muddying RSS with advertising. "I think there's the potential for a backlash against ads in feeds," says Eric Peterson, an analyst for Jupiter...
...Others argue that RSS will have to become easier for the less?tech savvy to use if it's ever going to hit the big time. Right now, users must download and install software onto their PCs before they can read RSS feeds. Yahoo! may already be working on a fix. Although it has not confirmed its plans, Yahoo! acquired Oddpost, a San Francisco RSS company, in July, and could use the firm's technology to integrate RSS into the popular Yahoo! Mail service. Early next year, Apple plans to release a new version of its Safari Web browser, complete...