Word: rubber
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Dates: during 1990-1999
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...office workers. They're pitched as a way to eat breakfast on the run or to dose up with a burst of energy late in the workday--to help, as PowerBar says, with "life's daily marathons." But as they enter the mainstream, many are dropping the ascetic rubber-brick ethos in favor of more savory--and fat-laden--formulas that appeal to a wider market...
Even more disheartening, while Clinton mask are available everywhere rubber Lewinsky likenesses are virtually impossible to find...
...noxious stench of gas and burning rubber envelopes the bleachers. It's late, so the crowd has thinned to a few dozen die-hard race fans and family members. The track itself is lined with billboards advertising the "Camaro Heaven" car dealership and Ten's Show Club (the "Gentleman's Club...
...starting line, then spurt, roaring, down the track. The small tarmac crew motions the cars into position, first giving them a chance to "warm up their tires." The drivers spin their tires on the slick, wet concrete slab, emitting a rising scream and belching out dense clouds of rubber-laced steam. "That's to get better traction," Bob explains. "You get the tires really hot so they just stick to the track." To facilitate this process, some drivers--Bob included--use "slicks," specialized tires without treads. Maximizing the grip of the tires is a science; "depending on the [air] temperature...
...England Speedway lets just about anyone burn a little rubber: races like the Street Eliminator series are limited to road-worthy stock cars. The sport is even more popular in the West and South. According to Jezak, "We're the only track in New England, but most other parts of the country have multiple tracks. North Carolina...