Word: rubberizing
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Dates: during 1950-1959
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...fashionable sport of skin diving has been taken up, rubber flippers, aqualungs and all, by serious geologists. Last week Magnolia Petroleum Co. told how its geological skin divers swim along the bottom of the Gulf of Mexico looking for information that will help find pools...
Genoa's Duilio Marcante is a blond, brawny specialist in diving equipment who spends a lot of time with air tank and rubber flippers below the surface of the Mediterranean. One day Marcante sat on a rock, staring into the clear, green water and thought- as he later recalled: Wouldn't it be wonderful if there were a statue of Christ down there. Then the dead - all who have lived by the sea and died in it - could have their own secure refuge, a place to pray." Duilio Marcante told some of his friends, and the idea raced...
...sits on the foam-rubber throne of Dunlop's empire is big (6 ft., 200 Ibs.), grey-haired George Edward Beharrell, 55. In his realm he finds one flaw: Dunlop sales rank but fifth in the U.S.* Last week George Beharrell made a big move to correct this flaw. He announced that Dunlop will spend $5,500,000 to modernize its plant at Buffalo and streamline its U.S. sales organization...
Enter Macintosh. At the dawn of the auto age, the company started its own rubber plantations in Malaya, bought textile mills to guarantee supplies of tire fabrics. But Dunlop expanded too fast, was caught in 1921's commodity collapse with a disastrously big inventory of rubber. The Du Cros regime was ousted. In went Sir Eric Geddes and Sir George Beharrell, a brilliant management team...
...Dunlop, Sir Eric and Sir George swung the ax ruthlessly, began to diversify. They bought more wheel and rim plants, started making all kinds of rubber goods, from flooring to hot water bottles, and took over Charles Macintosh & Co., of raincoat fame. In 1928 Sir George hired his son, George Beharrell. who rose to a directorship...