Word: rubberizing
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Dates: during 1950-1959
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...deer mating season), hundreds of hunters trod through West Germany's deer country. Few could afford Göring's "hoch" style of shooting, but those who could manage it wore the hunter's minimum dress-green knickers, brown or green suede jacket, cravat, stylish hat, rubber-soled stalking shoes...
...Carrier equipment air-conditioned ships, defense plants and Government buildings (its Pentagon installation is the biggest air-conditioning system in the world), kept food cold for the armed forces, simulated the low temperatures of high altitudes in wind tunnels. Once, on a hurry-up job for two synthetic rubber plants, Wampler yanked out the air-conditioning system in Manhattan's swank Tiffany & Co. jewelry store and shipped it to Oklahoma and Texas. To save space, Carrier devised a system which eliminated large cooling ducts. Instead, it compressed the air and shot it through small pipes...
...During the depression he launched the company on a program of research into basic science, announced: "There are times when it is more important to spend money on research than to pay dividends." Out of Du Font's research came synthetic rubber, nylon, and the company's part in the development of the atomic bomb...
...forthwith moved to Akron and founded General Tire & Rubber. Instead of selling direct to automakers, O'Neil set off in hot pursuit of the replacement tire market. He quickly made General Tire the world's fifth biggest rubber company, boosted sales to $44 million by 1941. Then, after first scorning the diversification of other rubber companies (e.g., Firestone's hardware, Goodrich's chemicals), O'Neil himself began to stretch out. He bought New England's Yankee radio network for $1.3 million...
...buck the auto market; instead, he will use the plant space for his booming defense business. And for all the diversification, O'Neil plans to keep General Tire in the business it knows best. Of its $171 million sales in 1951 (and $7 million net), 85% came from rubber...