Word: rubberizing
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Dates: during 1950-1959
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After 32 years, Tide ebbed last week in a sea of red and disappeared. A trade magazine for admen, Tide was founded by TIME Inc. in 1927, sold in 1930, and drifted through a series of ownerships before Bill Brothers Publications (Sales Management, Rubber World) gave it a whirl in 1956. In a field dominated by Advertising Age (1958 circ. 41,961), Tide was always out. Last week the magazine was absorbed (estimated price: $150,000) and closed out by Vision, Inc., a closemouthed Madison Avenue publishing house that operates a grab-bag set of properties...
...through the 1958 fourth quarter and year-end reports. It was the salutary effect of a new drive for efficiency and productivity. A few years ago, declining sales usually meant a decline in profits. But now many a company can post smart profits even when sales dip. Goodyear Tire & Rubber was down 3.8% in sales for 1958, yet managed to hit record profits, up 2% to $6.08 per share. After a poor third quarter, Reynolds Metals did so well in the last quarter that it actually increased its full-year earnings slightly, to $3.25 per share. Du Pont...
...most of 1958, the city and surrounding St. Joseph County constituted a "critical" unemployment area. As sales and production grew steadily smaller, the layoffs mounted, until by March barely 4,700 workers had jobs at the plant. Along with recession slowdowns at other big companies-Bendix Products Division, U.S. Rubber, Curtiss-Wright-the cutbacks pushed total county unemployment to a record 15,900-more than 16% of the labor force. Lines started forming on Lafayette Street for handouts of surplus Government beans, rice and butter. At one point the city's Council of Community Services reported 3,788 hardship...
...Waist-High Culture, by Thomas Griffith. A cool look at the fatty tissues that give U.S. culture a rubber tire...
Fourth Qtr. Total Total Total 1958 1958 1957 Allegheny Ludlum Steel $3.3 $5.8 $11.7 General Tire & Rubber 5.9 11.3 11.3 Scott Paper 6.2 22.0 21.6 Liggett & Myers 8.6 31.2 28.3 American...