Word: rubberizing
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Dates: during 1950-1959
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...Mexico's people, their past oppressors and future hopes; beneath the water was an intricate pattern of teeming protoplasmic life. Rivera confidently predicted that his water-washed mural, Water, Origin of Life, painted with a mixture of plastic polystyrene in the fresco pigment, then varnished with transparent rubber, was good for 40 years at least...
From Block to Chip. Although it is the youngest of rubber's Big Four (after Goodyear, U.S. Rubber, Goodrich), Firestone is the world's second biggest rubber company, just a shade behind Goodyear, with 1955 sales of $1.1 billion and a peak profit of $55.4 million. Firestone's start in 1900 was as hard as the jolting, solid-rubber tires of that day. It had to buck furious price competition and inflexible patent monopolies, waited three years before turning its first profit. Then it moved fast. Founder Harvey S. Firestone Sr. developed one of the first pneumatic...
...replant part of its vast, 90,000-acre rubber plantation in Liberia, West Africa with higher-yield (300% more rubber) trees in a program which will eventually boost the plantation's production some 25% to about 44,000 tons annually...
...pulled the lever to start the first Firestone tire plant operating, and like his brothers,* he went to work climbing through the ranks after graduating from Princeton. As president during World War II, he turned to synthetics, made Firestone the first U.S. company to produce man-made GR-S rubber on a large scale...
Corporals & Snow Tires. Today Chairman Firestone is busy diversifying. Once tires were 95% of the business; now they are 60%. The world's biggest producer of natural and synthetic rubber (1,000,000 Ibs. daily), Firestone makes several thousand rubber products, from the tiniest vacuum seal to 4-ft. snow tires for arctic tractors, plus truck-wheel rims, jet-engine parts, Corporal missiles, refrigerators, food mixers, golf clubs, electric clocks, plastic luggage, textile yarns and thousands of other items...