Word: rubberizing
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Dates: during 1950-1959
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SYNTHETIC-RUBBER will get the Government off the hook on its $18 million wartime installation at Institute, W. Va. Though no one bid on the plant when 15 firms paid out $310 million for 24 smaller rubber plants (TIME, Feb. 7), the synthetic market has expanded so fast that six companies think they can handle the Institute plant's 122,000 longton annual capacity, have put in firm bids...
...shock-absorbing steering wheels and padded instrument panels. Some industry officials think that engines may climb as high as 400 h.p. but not much higher. Says Ford's Continental Chief Bill Ford: "Up in that range pure horsepower is useless. You step on the accelerator and just burn rubber. You may have the most, but for all practical purposes, you have nothing...
...wooden overcoat." In an age when the grave robber and the medical student were supposedly working hand in glove, "safe" coffins, made at first of iron, came in vogue. Soon there were models in zinc, glass terra cotta, papier-mâché, hydraulic cement and vulcanized rubber. The coffin torpedo, marketed in 1878, was the final answer to body snatchers-it featured a bomb that was triggered to go off when the coffin lid was lifted. However, the triumph of sepulchral gadgeteering was the "life signal," which offered mechanical surcease for the widespread terror of being accidentally buried alive...
Though the new Continental has been redesigned from rubber to roof, it is deliberately reminiscent of its famed predecessor. The body is long (18 ft. 2 in.) and low (56 in.). The spare-tire mount, a hallmark of the old Continental, is now molded into the trunk lid. Under its 6-ft. hood is a souped-up Lincoln engine with an estimated 300 h.p. (because Ford wants to avoid a horsepower contest with other big cars, the exact figures are secret). Automatic transmission, power steering, power brakes and power windows are standard equipment; the sole optional feature is air conditioning...
...Socks in their dressing room. Coach Coldstone paced up and down. His voice threatened them. "Okay boys, the day has come. We must rip the Giants to pieces! These New York Salon Lions think they will crush us. But I know you boys otherwise. Think also upon Jimmy Rubber with his bruised ribs, and SLUG that Pat O'Neil in the jaw and on his nose. Before all else, however, remember Gormee, whom you left out on the playing field with a broken neck...