Word: rubberizing
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...only viable way to keep the company's beachhead in the U.S. Bridgestone has an established, albeit smaller, place in the North American market as a high-end, premium tire brand, and most consumers don't seem to think of it as falling from the same rubber tree. "Probably the best thing Bridgestone can do with the Firestone name is put it under a rock and forget about it," says Art Spinella, who runs automotive-market researcher...
...animal barely whimpering. Madonia shoots her with a tranquilizer and pours water over her belly to cool her down. They tag her, fit a radio transmitter around her neck and extract a baby tooth to study. Then they release her in a wildlife-management area, shooting her with rubber buckshot as she scampers off. That's what Eriksen calls "attitude conditioning," intended to instill a fear of humans. But that fear is often overcome when hunger meets the smell of stale baked goods and other human delicacies, most of which, the bears have learned, do not lead into traps...
...Bridgestone, shifted supervisors around and instituted a 12-hr. workday. It was around this time, according to the depositions given by former employees at the plant, that quality was sacrificed for quantity. Inspections, they charged, lasted as little as 10 sec.; solvent was rubbed on outdated and dried-out rubber to make it sticky. Firestone insists that quality control at all its plants is rigorous. Union officials, worried about their members being made scapegoats for a design defect, have defended their work and forged an unusual alliance with management on this point...
...were introducing steel-belted radials--now standard on most American cars, including the Ford Explorers. Even in the '70s the fatal consequences of tread separation were well known. And so were a number of remedies, including the use of nylon caps that form a tourniquet around the belts and rubber to hold them together. Nylon caps are widespread in Europe and other parts of the world, but with U.S. speed limits set low, most experts believed they weren't necessary in America...
...Beast" last summer during the world championships in Seville, where Jones won the 100 m and Hunter won the shot. The Aussies will be more polite. "I don't know if it will be fun, exactly," says Jones, having told the makeup artist she'll use her scrunchy because rubber bands ruin her hair. "It won't be an easy ordeal, but it should be exciting." She's about to find out. And, luckily...