Word: rubberizing
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Even a future return to better economic times, however, will not solve the deep-seated problem of declining key U.S. industries. Automobiles, steel and rubber are all operating at Depression levels, plagued by aging plants, declining productivity, entrenched labor unions, restrictive Government regulations and fierce foreign competition. Highways and railroads, the vital infrastructure needed to transport goods, are badly deteriorated. In major industries like farm machinery and consumer electronics, foreign manufacturers have captured increasingly large shares of the U.S. market. America has fallen behind important world competitors, such as Japan and West Germany, in capital formation, saving and investment, spending...
...bailed out of two of his most ambitious ventures. In 1962 he left Lear, Inc. after the board of directors turned down his demands that the aircraft-instrumentation firm build jets. In 1967, when sales initially failed to take off, he sold Lear Jet Industries Inc. to the Gates Rubber Co. Two years before he died of leukemia in 1978 at age 75, Lear started a new firm, LearAvia, in Reno, to manufacture a turboprop corporate jet that he had designed. On his deathbed, Lear asked his wife Moya, now 65, and Company President Samuel Auld...
...have become part of the trappings of the modern American, even if his or her idea of exercise consists only of getting up to turn on the television set to watch the Wide World of Sports. Bearing price tags that range up to $69, the new breed of cushioned rubber athletic shoe has trampled that familiar and often smelly old relic, the sneaker...
Nike's breakthrough came as a result of some Sunday-morning fiddling by Bowerman in 1975. He began tinkering with the waffle iron that had just been used to make breakfast. With some urethane rubber, he fashioned a new type of sole whose tiny rubber studs made it springy. Bowerman ruined the iron, but he created a new running shoe that was soon grabbed by the army of week end jocks suffering from bruised feet...
...volcano, experienced midnight at noon. The mining and ranching communities of the Idaho panhandle and western Montana turned into ghostly towns in which nobody could move about the dust-choked streets without surgical masks or some substitute: handkerchiefs, bandanas, even coffee filters strapped over nose and mouth with rubber bands. Schools, factories and most stores and offices closed. Highways were closed and airports were shut down because of near zero visibility, stranding thousands of frightened travelers. Mail deliveries were halted. Electricity was curtailed until workers could clean ash from generators...