Word: rubberless
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...your report on the rubber situation TIME, June 8, you say there is no rubberless tire in sight, and that "There is no chance that any civilian will be able to buy a new tire until 1944 -at the soonest, Positively...
...words were a bombshell of hope. From coast to coast newspapers broke out the big type: HOPE HELD FOR CIVILIAN TIRES SOON; PRESIDENT OPTIMISTIC OVER TIRES ; RUBBERLESS TIRE NEAR, SAYS F.D.R.; PRESIDENT TAKES ISSUE WITH OWN WAR-AGENCY HEADS ON RUBBER CRISIS...
Triumphantly the New York Daily News made capital of curtailment on deliveries. In nearly two pages of text and pictures it gloated over newly acquired horses and wagons ("seventy oat-burners and their equipage, rubberless and gasless from nose to tail-board"). The News has frequently growsed about the ineptitudes of rubber and gas rationing. But last week the horse-&-buggy News was almost good humored. Said Driver John Pisano: "A newspaper delivery horse learns the turns and stops, and the driver just pitches the bundles...
Thanks also for your sense of humor. Your portrait of the rubberless American and his family in the near future was a riot...
...standardized, colors restricted (only four shades of women's stockings will be offered this season). The merchants will need ingenuity not only to find substitutes, but to advertise them right. First move: the word "substitutes" will be eschewed in favor of "new products." Some of these-such as rubberless golf balls-will indeed...