Word: rubberman
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...companies had only a modest $8.4 billion invested around the world. By 1958, this had grown to $27.4 billion. With last year's increase, U.S. private investment abroad has octupled in 20 years. And the move abroad is undiminished, if only because the market is there. Explains Rubberman Raymond C. Firestone: "Sometime in 1968, the number of motor vehicles in use in other nations will outnumber those in the U.S. for the first time. We want to put tires on those vehicles...
...start producing in Europe's prized hard-currency markets. The Netherlands was out of the question, since Litchfield's arch rival, Goodrich, already had a plant there. So was Belgium, which has two tire plants of its own. With the doleful expression of a jilted suitor, Rubberman Litchfield turned his eyes to the tiny (pop. 300,000) Grand Duchy of Luxembourg...
...motorists last week had better reason than ever to heed Rubberman Dewey's advice: "Conserve the tires you now have...
...difference between success and defeat. Unless every U.S. citizen conserves his tires, unless the Army & Navy cut their needs to the rim, the nation's rubber reserves may be nonexistent by Christmas. Said Rubber Czar William Jeffers: "The country is not yet out of the critical stage." But Rubberman Jeffers, no crier of "Wolf! Wolf!," was optimistic, gaily predicted that U.S. factories would be producing 850,000 tons of synthetic a year within a twelvemonth-more than enough for all military needs...
...Although Rubberman O'Neil seems content to let the Yankee Network alone while his company, now 90% devoted to war goods, works out its war contracts, his post-war radio plans are more active. He sees the network's 6,000,000 Yankee listeners as customers for General Tire in a boom to follow the war. Said he : "New England is a cross section of the best in America. It has everything-big cities, small cities, agricultural areas. . . . And New England people pay their bills-promptly. . . . We do hope to bring to the network some of the spirit...