Word: rubbers
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Dates: during 1940-1949
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...conceded at a press conference that the gasoline rationing-rubber shortage problems are inextricably intermingled and that efforts to solve either separately had made little headway...
...Texan South's immediate wartime job is to get rubber out of the dense forests of the Orinoco valley. For this he will use a new version of Higgins' famed Eureka boat especially built for jungle rivers. Already he has 25 of these boats ready to go. They will cut down the time from Puerto Ayacucho to Ciudad Bolivar from a hazardous ten days by canoe to 24 hours by Eureka-and carry a hundred times as much each trip...
...also being taxed at record levels); cigars and pipe tobacco are booming, too. WPB has gone on record as considering that basic cosmetics (powder, rouge, lipstick, cold cream) are "essential"-though favorite brands and esoteric colors and concoctions may disappear. Because distilleries are making alcohol for munitions and synthetic rubber, gin will get scarce; so will some whiskeys. But U.S. liquor stocks on the whole add up to perhaps a sober four-year supply. Most seriously threatened U.S. pastime is travel; most seriously threatened U.S. comfort is servants, handymen, and repairmen (because of the draft and war jobs for women...
Transportation is one habit which, the public may have to modify. The railroads are carrying more passengers than in any year since 1930 and are still looking for more (except on Washington trains and a few others). But motor transport is another story, because of the rubber shortage. For civilians, who have already cut their driving on the rationed East Coast by 55-65%. Dow Chemical's Thiokol (TIME, June 29) is the great white hope, with serious talk of enough by fall to retread 1,000,000 tires a month (out of 150,000,000 in use). Nonetheless...
...keeping 14,000,000 members of the Junior Red Cross busy this summer collecting rubber, making floor lamps, ping-pong tables, ash trays, writing boards, sweaters and bathrobes for Army and Navy hospitals...