Word: rubbers
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Dates: during 1940-1949
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...world war in certain areas where it hadn't started. One of those areas is a place called the Pacific Ocean-one of the largest areas of the earth. . . . There happened to be a place in the South Pacific where we had to get a lot of things-rubber, tin, and so forth and so on, down in the Dutch Indies, the Straits Settlements and Indo-China. And we had to get the Australian surplus of meat and wheat and corn for England...
India now manufactures rifles, machine guns, small-arms ammunition, artillery, propellers, blankets, military clothing and boots, rubber tires, railway equipment-some 20,000 separate items of war tackle. She also produces steel and coal, aviation and automobile gasoline, lubricating oils and lumber, has supplied Great Britain with 700,000,000 jute sandbags. A Bombay aircraft factory is expected to start turning out bombers and fighters this month...
...series of ads, part of B.B.D. & O.'s whirlwind enlistment campaign for the Navy. Publisher John, aged 10 and now in the fifth grade, wired back that he couldn't handle 8,000 lines in his 3 by 7 in., four-page, rubber-type weekly on which, last issue, he netted $1.38. Result of the ensuing publicity: News circulation rose from 75 to 100 and Publisher Sanner decided to buy a new press...
McConnell has no legal authority, can only present his suggestions to industry and hope that they stick. They have stuck. His office helped OPACS draw up a rubber-conservation agreement under which manufacturers will cut consumption from 817,000 to 600,000 tons a year by using more reclaimed rubber, eliminating white sidewall tires (which take 2 lb. more rubber), etc. He persuaded manufacturers to quit using tin in oil and paint cans, use less tin and more lead in tubes for shaving and cold creams. This helped cut U.S. tin consumption by 10,000 tons (about 10%) a year...
...power. Eleanor Roosevelt took a wrong turn in Bangor, Me., drove 88 unfamiliar miles out of her way, turned up at a dinner party just in time for dessert. Comedian Joe Cook sold his fabulous Sleepless Hollow, trick estate at Lake Hopatcong, N.J., complete with squirting telephones, rubber-legged chairs, golf-ball tree, a nine-hole golf course which has a hole-in-one hole. Billy Conn, the almost-champ, arrived in Hollywood with his new bride to start work together in a prizefight movie. Sam Goldwyn signed Lou Gehrig's widow to help film the late ball star...