Word: rubbers
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Dates: during 1940-1949
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...almost forgotten phrase sounded loudly again last week. It was "seasonal decline." In Akron the Goodyear Tire & Rubber Co. cut production 30%, and other tire companies followed suit. It was the "normal" winter slump which, before the war, was common to the industry. But it was the first time it had happened since the war. Said Goodyear: ". . . The big postwar demand has been filled...
...Radcliffe's more adept snowbunnies is shown above in a touching and not unfamilar pose. In fact, medical science is forever amazed at the pretzel positions assumed by the rubber-legged lasses from the city. Small wonder they would rather stay...
Paul N. Swaffield, advertising manager of Hood Rubber Company, emphasized the close relationship between selling and advertising, urging would-be hucksters to gain a wealth of experience before launching their advertising careers...
...sideline, adman Swaffield referees Ivy League football games, and it was he who arbitrated last year's Dartmouth and Princeton debacles. Swaffield is currently advertising manager for the Hood Rubber Company, where he has worked for 25 years...
...suggestion of B. F. Goodrich Co.'s John Collyer, who dislikes the word "synthetic," the terms "American-made" or "chemical rubber" are used throughout the bill...