Word: rubbers
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Dates: during 1940-1949
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...Only synthetic rubber now in sizable production is Du Font's neoprene. Better methods and wider sales have knocked the price down from $1.05 to 65? a pound. Firestone, already making neoprene aircraft tires, is expected to announce auto tires of the same material...
Since World War II has thus made the U. S. rubber supply a matter of specific naval strategy, FORTUNE began searching the only field that gives promise of U. S. self-sufficiency in rubber: synthetics...
...Even if Japan should cut off rubber imports from the Far East, the U. S. would be in no serious danger of a rubber famine. Reason: synthetics...
...Making sensational progress in research and actual production, the U. S. rubber industry could put synthetics in mass production within two years. Present U. S. stocks of rubber, with intensive conservation-e.g., making automobile drivers stay below 40 m.p.h.-would last nearly that long...
...that a total capital investment of $100,000,000 to $200,000,000-cost of one or two battleships-would be enough to put the industry into mass production in 24 months. Critical would be the price of the finished product, now three to five times more than natural rubber (about 20? a pound). But synthetics have not yet had a chance to show what they could do in mass production, might well get down to rubber's price...