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...phrase for its China marketing, borrowing from American black street culture: "Hip Hoop." The idea is to "connect Nike with a creative lifestyle," says Frank Pan, Nike's current director of sports marketing for China. The company's Chinese website even encourages rap-style trash talk. "Shanghai rubbish, you lose again!" reads a typical posting for a Nike League high school game. The hip-hop message "connects the disparate elements of black cool culture and associates it with Nike," says Edward Bell, director of planning for Ogilvy & Mather in Hong Kong. "But black culture can be aggressive, and Nike softens...

Author: /time Magazine | Title: Marketing: How Nike Figured Out China | 10/24/2004 | See Source »

...outside world shouldn't treat their country as a dump for hazardous waste. But the importers share blame?war-zone scrap is among the cheapest on the market?as do government regulators. "Look outside," says Akram, a supervisor at the Ghaziabad plant where the workers died, pointing to the rubbish-strewn and excrement-paved street next to the factory: "We can blame the world. But it's not like we help ourselves much, either...

Author: /time Magazine | Title: Separating the Trash | 10/18/2004 | See Source »

...Gallery of Victoria. While a bark painting by Central Arnhem Land's David Malangi inspired the design of Australia's first dollar note, the genre hasn't always been a license to print money. When Maningrida barks were presented in Sydney in the early '70s, they were derided as "rubbish." It's taken European eyes to turn them into fine-art gold. Czech artist and anthropologist Karel Kupka began amassing barks in the '50s, and his collection will feature in the African and Oceanic art museum opening at Quai Branly, Paris, in 2006. Meanwhile, a Mawurndjul survey is planned...

Author: /time Magazine | Title: Rock Spirits | 10/7/2004 | See Source »

...simple answer is no, unless you count cricket, which the International Olympic Committee rather unsportingly doesn't. The painful truth is India is rubbish at pretty much every other game. It has no football team worthy of the name, ranking 142nd in the world, behind the Maldives (paradise-island nation, pop. 339,330). Its rugby squad lost 78-3 in a recent match in England, to Pershore (pleasant market town, pop. 7,304). And in a century of Olympics, India has won just 16 medals?fewer than that other nation of a billion, China, typically wins at a single Games...

Author: /time Magazine | Title: An Eternally Faltering Flame | 8/16/2004 | See Source »

...Delhi, Blackwill became the most controversial diplomat in Indian memory. A tireless networker, he installed a round 16-seat dining table at which guests got a glimpse of the ambassador's style. One evening, according to Indian columnist Vinod Mehta, Blackwill reduced an academic nearly to tears by shouting, "Rubbish, rubbish!" in reply to her remarks and dismissed other interruptions, yelling, "I insist, I insist!" and continuing to speak. In 2002, after embassy staff members registered a slew of complaints about Blackwill's imperious manner, he was given a scathing review by the State Department's inspector general. Blackwill declined...

Author: /time Magazine | Title: Our (Irascible) Man in Iraq | 6/28/2004 | See Source »

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