Word: rube
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...week visitors at the New Bauhaus found an exhibition of bewildering nameless objects: gadgets of wire, wood, sandpaper, linoleum, felt, rubber and ordinary paper cut in odd accordion-pleated patterns. These objects, which sometimes suggested the scraps left in cabinetmakers' shops, and sometimes the more outlandish contraptions of Rube Goldberg, represented part of the first year's work of the 70 students of the New Bauhaus...
Second Try. The U. S. business of this then minute English concern had been taken over by Tobacco Products Corp. in 1919. In 1923 Rube Ellis was put in charge of its three brands-English Ovals, Oxford Blues and Cambridge-the first a blend and the others Turkish. Mr. Ellis promptly launched Marlboro, a 20? cigaret which, with the benefit of an ivory tip, has sold a solid 500,000,000 a year since. Then he lured McKitterick back from a seven-year vacation in Europe and the two quietly began buying Philip Morris stock. In 1931 they had control...
...Rube Ellis dropped dead that same year and Mac became president. By 1936 when he, too, dropped dead, Philip Morris English Blend had enjoyed gross sales of $21,000,000 - about 3,800,000,000 cigarets. This was a puny total compared with some 35,000,000,000 each sold by Camels, Luckies, Chesterfields. But it was more than half the 5,300,000,000 of Old Gold. Presumably Lorillard Co. executives, who in 1926 had spent $15,000,000 to launch Old Gold, breathed easier with Mac's death. Much of the tobacco industry laid Philip Morris...
...harder, give it better displays, etc. Conversely, with its prices rigid at a high level, Philip Morris has more money per cigaret to spend on tobacco and manufacture. Even so, it probably could not have gone over but for two circumstances at its birth. After years of pushing Melachrinos, Rube and Mac had first-name friendships in most of the nation's tobacco stores. Dealers were told that the new cigaret was Rube and Mac's baby and if they valued the friendship they would help. Dealers were delighted to help because at the moment they were nursing...
...Since Rube and Mac's personal touch was so vital in Philip Morris' start, there were understandable qualms when the team of Chalkley and Lyon succeeded them. But affable Salesman Lyon soon rivaled his predecessors in cajoling dealers and salesmen ("My name is Lyon but I'm no wild animal. . . ."), and President Chalkley spurred the whole company to fresh endeavor by encouraging initiative rather than following able Mac McKitterick's policy of being a one-man arbiter of everything. He extended the bonus system to the whole company. As the only major executive in the country...