Word: rubes
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Dates: during 1930-1939
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...Rube Goldberg, who draws the screwiest comic strips in the U. S. (Boob McNutt, Lala Palooza), and the stodgy New York Sun have one thing in common: conservatism in politics. Last week the Sun hired Rube as its political cartoonist, first one it has had in 18 years...
First thing Rube did was to ask the Sun for hints on editorial policy. He was given a list of orthodox Republican likes and dislikes, touched up with a heavily jocular postcript: "Dear Rube: We also in theory favor truth and beauty and oppose rape and cannibalism...
...week visitors at the New Bauhaus found an exhibition of bewildering nameless objects: gadgets of wire, wood, sandpaper, linoleum, felt, rubber and ordinary paper cut in odd accordion-pleated patterns. These objects, which sometimes suggested the scraps left in cabinetmakers' shops, and sometimes the more outlandish contraptions of Rube Goldberg, represented part of the first year's work of the 70 students of the New Bauhaus...
...harder, give it better displays, etc. Conversely, with its prices rigid at a high level, Philip Morris has more money per cigaret to spend on tobacco and manufacture. Even so, it probably could not have gone over but for two circumstances at its birth. After years of pushing Melachrinos, Rube and Mac had first-name friendships in most of the nation's tobacco stores. Dealers were told that the new cigaret was Rube and Mac's baby and if they valued the friendship they would help. Dealers were delighted to help because at the moment they were nursing...
...Since Rube and Mac's personal touch was so vital in Philip Morris' start, there were understandable qualms when the team of Chalkley and Lyon succeeded them. But affable Salesman Lyon soon rivaled his predecessors in cajoling dealers and salesmen ("My name is Lyon but I'm no wild animal. . . ."), and President Chalkley spurred the whole company to fresh endeavor by encouraging initiative rather than following able Mac McKitterick's policy of being a one-man arbiter of everything. He extended the bonus system to the whole company. As the only major executive in the country...