Word: rubes
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Dates: during 1930-1939
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...Cartoonist Reuben Lucius Goldberg astounded the newspaper trade by suddenly abandoning the grotesquely exaggerated pictorial humor which had made him rich & famed. In place of the hilarious daily strip which the McNaught Syndicate was happily selling far & wide, "Rube" Goldberg offered a serious, human-interest character named Doc Wright, similar in tone but not in inspiration to Gasoline Alley's benign Walt Wallet. Within ten months, the solemn doings of Doc Wright were beginning to bore Artist Goldberg as much as they did many a reader. Though Doc Wright still appeared in more than zoo papers, independently wealthy Artist...
...market in 1926, it floated a $15,060,000 bond issue solely to finance promotion. Camel advertising costs R. J. Reynolds Tobacco Co. some $10,000,000 annually. But during Depression, two oldtime tobacco men discovered another and a cheaper method of selling cigarets. They were Reuben Morris ("Rube") Ellis, long time president of Philip Morris & Co. and Leonard Burnham ("Mac") McKitterick. Their cigaret was Philip Morris English Blend, which is now crowding Old Gold for fourth place in the roster of fastest selling U. S. brands. Their company was Philip Morris & Co. which, before they got their bright idea...
...January 1933 Philip Morris English Blends were put in the hands of U.S. dealers. The understanding was that Philip Morris was Rube's and Mac's "baby" and, if dealers loved Rube and Mac, they would not cut prices. They did not cut, then or later. But Rube Ellis never lived to see his cigaret burn bright. Few months after it was launched, he dropped dead, and Philip Morris was left to Mac McKitterick...
...Orleans. In 1933 she was sent up to Brooklyn Navy Yard with a bottle of Mississippi water which she smashed over the bow of the New Cruiser New Orleans (TIME, April 24, 1933). This week, from the balcony of the Boston Club, Queen "Coco" will watch R. E. ("Rube") Tipton, steamship agent, proceed down Canal Street on a papier-mâché throne at the head of the Rex Parade. In ermine cloak and rhinestones, she will rise and stand with outstretched arms as Rex rides past, drinking her health in champagne...
...trap inveigling the guilty man into betraying himself, the use of a dummy to draw fire from the villain's gun, the spiriting away of a threatened person under pretense of his death, and the complicated machine of destruction. In this picture the infernal device rivals the inventions of Rube Goldberg, for the ringing of a church bell--as innocent a phenomenon as you could hope to find--starts the train of deadly events...