Word: rubes
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Dates: during 1940-1949
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...study of Cartoonist Reuben Lucius ("Rube") Goldberg ended in 1895 when his teacher, a San Francisco sign painter, fell off a scaffold. But when Rube Goldberg held his first one-man show in Manhattan last week, hundreds rushed to pay him homage...
Cheerful, modest Rube Goldberg, 59, was born in San Francisco, studied mining engineering at the University of California, where "big machines impressed me with their futility," designed sewers and water mains for San Francisco. His career as sewer designer ended in 1906 when the city's great earthquake destroyed its (and his) sewage system...
...This Rube-Goldbergian contraption is a product of the National Defense Research Committee, which includes the best scientific brains in the country. Powered by a 95-h.p. engine, the siren shoots a blast of air through spinning blades, creating sufficient racket to alarm a good-sized town. Tried in Manhattan, it whined over the downtown district, was reflected back over Brooklyn from Manhattan's tall buildings...
...president, Major Reuben Fleet (TIME, Nov. 17). The price: $10,945,000, equal to $24.88 a share and less than 50? below the stock's alltime high. After formal contract signing in Consolidated's huge San Diego plant, Vultee's President Richard W. Millar, Rube Fleet and an army of lawyers toasted the deal with Coca-Colas in paper cups. Thus Vultee took control of Consolidated through a 34% stock interest, and Rube Fleet will be U.S. big-bomber-builder No. 1 no more...
Equally satisfied are Army & Navy-not merely because Vultee is in but above all because Rube Fleet is out. Although Fleet's production record surprised them and his whopper planes are the champs of their class, he has long been persona non grata in Washington. Too often his sharp tongue has raked the Administration and accused it of bungling the defense program. Too often, too, have Government buyers left Rube Fleet's San Diego office feeling his prices were more than a little high...