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Word: rubes (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...benefits and the employers deduct the insurance premiums from their taxable profits, an arrangement that is thought to cost the government $75 billion a year. But Clinton determined early that nothing labeled as a large tax increase would fly politically. So his planners were driven to a Rube Goldberg scheme of mechanisms designed to hold down costs of extending care to the uninsured; one lobbyist describes it as "an elaborate way of getting around having to tax people...

Author: /time Magazine | Title: Oh Noooo! | 3/14/1994 | See Source »

While Harvard's own Al Gore '69 claims to be re-inventing government, Harvard itself seems to have enlisted the service of an equally renowned thinker to design its bureaucratic structure: Rube Goldberg...

Author: By Benjamin J. Heller, | Title: DARTBOARD | 2/5/1994 | See Source »

...elders gathered to pick their presidential candidates. That role having long since been forfeited to the primaries, the parties have turned the convention into a made-for-TV show. Perot understands that this new contraption -- parties manipulating media to send out the parties' message under cover of "news" -- is Rube Goldberg inefficiency. Why not let one man go on Larry King and send the message out himself, directly...

Author: /time Magazine | Title: Ross Perot and the Call-In Presidency | 7/13/1992 | See Source »

Even without Brooks, the country sound has upset the cosmopolitan assumptions of Los Angeles and New York City, which said drawl-and-twang music would never acquire a mass audience. Country music was, after all, the sort of rube industry that made a vamp out of the cowboy by putting him in rhinestones and that churned out corn pone-ography like TV's Hee Haw, the show where banjo pickers and celebrity fiddlers would pop out of a field to joke about henpecked husbands and lazy cousins. Worse, the last time country flashed across the national consciousness, it was propelled...

Author: /time Magazine | Title: Country Rocks | 3/30/1992 | See Source »

...DELICATESSEN, but the setting has the look of Gallic movies from the grungy- romantic '30s. Everything else is, well, different. Meat is scarce here, so the piggy butcher serves chopped humans to his customers -- who may soon be his victims. A housewife bent on suicide rigs up a dozen Rube Goldberg devices of destruction. Underground, an army of inept "Troglodists" (sort of Middle- Age Mutant Dingy Frogmen) plots revolution. And a nice guy in clown shoes hopes the butcher's myopic daughter will see the goodness in his heart. Part circus, part zoo, the film's milieu is a nice...

Author: /time Magazine | Title: Critics' Voices: Mar. 30, 1992 | 3/30/1992 | See Source »

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