Word: rubes
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...toward retirement, Reuben Lucius Goldberg embarked on a new career. Into limbo he chucked Boob McNutt, Mike and Ike -They Look Alike, and Professor Lucifer Gorgonzola Butts, the not-so-mad inventor who gave the world such useful devices as the stamp-licking machine. In the next 26 years, Rube Goldberg produced some 5,000 editorial cartoons. But his heart was never really in his work. And last week, at 80 - an age that sets most men to peering wistfully back toward their youth - Goldberg embarked on a new career...
...sculptor. Isn't it silly?" he said, but he didn't mean it. To him, his style of sculpturing is unalloyed joy, and all around Rube Goldberg's studio the happy evidence is beginning to pile up. There is a balloon-breasted Lady Godiva in plasteline - being leered at by her horse. Under a sign reading PLASTIC SURGERY sit three miniature patients in desperate cosmetic need: a man and wife with Jimmy Durante schnozzles and a hopeful-looking toucan. They all look very much like comic-strip characters in three dimensions. Which is just what they...
Back in Town? The new bend in the road describes a full circle, taking Rube Goldberg back to where he started 59 years ago, when the comic pages, Rube's natural habitat, were still good for a thousand laughs. They did not amuse Papa Max Goldberg, though. He had read about an engineer who made $1,500,000, and he thought that his son should do the same. Rube tried. He got a degree in mining engineering and for a few months listlessly designed sewer pipes for the city of San Francisco...
...Hamlet: "To be or not to be-what the hell?" says Zeffirelli's sulky prince (TIME, Dec. 27). And Falstaff turned out to be the perfect candidate for the young director's fine Italian hand. Falstaff's metamorphosis from boozy squire to oily seducer to triumphant rube is a fine argument in favor of the Fat Knight's philosophy: if the world can't see me as I am, then to hell with the world...
...Rube Goldbergs. In the patent field, the day of an Eli Whitney, a Cyrus McCormick-or even a Rube Goldberg at work alone in a basement workshop-is largely over. Today, big corporations and the Government account for 70% of all patents issued...