Word: rubes
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...market in 1926, it floated a $15,060,000 bond issue solely to finance promotion. Camel advertising costs R. J. Reynolds Tobacco Co. some $10,000,000 annually. But during Depression, two oldtime tobacco men discovered another and a cheaper method of selling cigarets. They were Reuben Morris ("Rube") Ellis, long time president of Philip Morris & Co. and Leonard Burnham ("Mac") McKitterick. Their cigaret was Philip Morris English Blend, which is now crowding Old Gold for fourth place in the roster of fastest selling U. S. brands. Their company was Philip Morris & Co. which, before they got their bright idea...
...Orleans. In 1933 she was sent up to Brooklyn Navy Yard with a bottle of Mississippi water which she smashed over the bow of the New Cruiser New Orleans (TIME, April 24, 1933). This week, from the balcony of the Boston Club, Queen "Coco" will watch R. E. ("Rube") Tipton, steamship agent, proceed down Canal Street on a papier-mâché throne at the head of the Rex Parade. In ermine cloak and rhinestones, she will rise and stand with outstretched arms as Rex rides past, drinking her health in champagne...
...trap inveigling the guilty man into betraying himself, the use of a dummy to draw fire from the villain's gun, the spiriting away of a threatened person under pretense of his death, and the complicated machine of destruction. In this picture the infernal device rivals the inventions of Rube Goldberg, for the ringing of a church bell--as innocent a phenomenon as you could hope to find--starts the train of deadly events...
Swooping down on the annual charity performance of the Society of Illustrators, Manhattan police found five naked girls prancing on the stage, hung coats over them, bundled them off to jail for indecency. The male audience, including Herbert Bayard Swope, Courtney Ryley Cooper, Rube Goldberg, Otto Soglow and Arthur William Brown, at first thought the police were actors, laughed uproariously when they announced the show was closed. Then, indignant, many an illustrator traipsed off to court, asked why he should not see nude girls in a show when he painted the same nude girls daily in studios...
...Cardinals. After pitching one game for the Cardinals, he was sent to Houston for a year of seasoning, rejoined the team in 1932. For the last three years he has led the National League in strikeouts. In 1933, he broke a record held jointly by Frank Hahn, Christy Mathewson, Rube Waddell and Nap Rucker by striking out 17 batters in one game. His 30 victories last season made him the National League's first 30-game winner since...