Word: rubicam
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Fudge, in contrast, has come to prominence through the corporate world. Named by a 2003 issue of Fortune Magazine as one of the 50 most powerful women in American business, Fudge served as chairman and CEO of marketing giant Young & Rubicam Brands from 2003 to 2006 and has held presidencies at both General Mills and General Foods...
...rise in single women encompasses some other important trends. An estimated 4 million of these unmarried women are cohabiting with their lovers, and a growing number are being more open about gay relationships. Nevertheless, single women as a group are wielding more and more clout. A Young and Rubicam study released earlier this summer labeled single women the yuppies of this decade, the blockbuster consumer group whose tastes will matter most to retailers and dictate our trends. The report found that nearly 60% of single women own their own home, buying them faster than single men; that single women fuel...
Chair and chief executive officer of the advertising firm Young & Rubicam, Fudge was elected to the Board of Overseers this year. As a former director of the Federal Reserve, Fudge has close ties to one member of the search committee, Roger W. Ferguson Jr. ’73, who sits on the Fed’s elite Board of Governors...
Coke may emerge stronger than ever from this adventure. It now flanks Pepsi on two sides, much as a military force might surround an enemy. Says Alexander Kroll, president of the Young & Rubicam advertising agency: "It's the most unusual strategy for launching a flanker brand in history, and it may work." Some are sure it will. "They've backed into one of the most powerful strategic positions in the consumer marketplace," says Emanuel Goldman of Montgomery Securities in San Francisco. "After all, they can satisfy the die-hard Coke customers and the consumers who like the sweeter taste...
...that consoles like PlayStation 2 and Xbox are increasingly hooked up to the Internet, gamemakers are looking for new ways to capitalize on that captive audience through interactive services and ads. Ad firms like Starcom MediaVest Group and Young & Rubicam have launched dedicated gaming units, and gamemaker Funcom has signed a deal with Massive Inc., a gaming-ad firm, to let players of Anarchy Online play free in exchange for accepting interactive ads. "Teens' media habits are fragmented," says David Tokheim, a vice president at IGN Entertainment, a digital-gaming company. "This is a new way to reach more...