Word: rubicam
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Dates: during 1930-1939
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Last week for the first time the U.S. Government hired the services of a commercial advertising agency. The Tennessee Valley Authority made a four-month contract for the services of Young & Rubicam for a fee of $10,000. Several months ago TVA started to find customers for the power it generates at Muscle Shoals. Later it formed Electric Home & Farm Authority to finance instalment sales of electric apparatus to valley dwellers. An advertising campaign was the next step...
David E. Lilienthal. president of EHFA, got busy selecting electric ranges, refrigerators (costing less than $80), water heaters (costing less than $65) suitable for rural sale. He invited several advertising agencies to submit designs for a TVA emblem and suggest plans for an advertising campaign. Chosen were Young & Rubicam's emblem (a blue hand holding a red lightning bolt with the inscription "TVA-Electricity for All") and plan of campaign. The campaign: window displays, demonstrations, pamphlets distributed by franked mail...
...Belonging to the fourth generation of lowans on both sides of the family, Author Stong was noted for hay-pitching and hog-calling in his youth, became a journalist later on. He foundered with the New York World when it went down, landed in an advertising agency (Young & Rubicam). The unusual native charm of his State Fair is achieved less by literary magic than by his hometown knowledge of the farmer-philosopher civilization indigenous to Iowa. Says he: "I was an lowan for 17 years. Once in a while they commit suicide or there's a baby the village hadn...
...Advertising -campaigns, copy, agencies, men. Founded three and a half years ago by TIME, Inc., Tide was purchased last week by a group of admen organized as Tide Publishing Co. President will be Everett R. Currier, of Currier & Harford, Ltd. and Currier & Ives. His principal associates will be Raymond Rubicam, president of Young & Rubicam Inc. as consulting editor; Philip Kobbe of Philip Kobbe, Inc. as promotion specialist. Present Tide Staff Writer Dexter Masters becomes editor, and Frederick Franklin, formerly of Sales Management, business manager. The new company will begin publication with Tide's January issue, will make changes...
...Company, New York: Allan Brown, Advertising Manager, Bakelite Corporation, New York: Ray H. Griswold. The Griswold-Eshleman Company. Cleveland; Robert L. Johnson, Advertising Manager, Time. New York; William A. Kittredge. The Lakeside Press. Chicago: Bernard Lichtenberg, Alexander Hamilton Institute, New York: Joseph Platt, Art Director, Delineator, New York: Raymond Rubicam. Inc., New York; Melvin T. Copeland. Professor of Marketing. Harvard Business School; Neil H. Borden. Associate Professor of Advertising. Harvard Business School...