Word: rubicam
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Fewer People, Better Paid. One reason they did is that, like their blue-chip clients, the big agencies have been able to take advantage of economies of size. "Bigness is really an asset," says Young & Rubicam President Stephen O. Frankfurt. All are using computers, which not only tot up possible profits but also give a broad idea of agency problems. With the help of the expensive computers, and with payrolls representing 70% of total expense, the agencies have been able to cut back on clerical help and thus reduce such other overhead as floor space. As a result, they have...
...Chase & Sanborn. Don Wilson was JellO. Harry von Zell was Ipana. Today the sell is generally softer or more tangential, the product is illustrated, and the salesman is anonymous and generally invisible. "You're not paying for the name," explains Chandler Warren, talent-booking boss for the Young & Rubicam ad agency. "You're paying for the quality that a person brings to the commercial...
...Walter Thompson), last fall, Chairman Paul Foley, 51, lamented that "when market research was the fashion, creativity was pushed aside." He promised a new thrust by reminding his staff that "I've always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt, 36, in charge of all U.S. operations. Benton & Bowles, which recently lost its $12 million-a-year American Motors account to Wells, Rich, Greene, announced a creative shift two weeks ago. To succeed William R. Heese, 54, as president...
...having something to say and saying it with all the punch you could put into it," he remarked in 1925. As a founding member of Batten, Barton, Durstine & Osborn, now the nation's third largest advertising agency ($294.6 million in 1966 billings) after J. Walter Thompson and Young & Rubicam, he said his piece with punch for such corporations as U.S. Steel and General Electric. In the process, he set a Madison Avenue fashion for spare and peppy prose. For Forest Lawn cemetery, he invented the phrase FIRST STEP UP TOWARD HEAVEN. Of U.S. Steel's Andrew Carnegie...
...went over to Madison Avenue. For five years he was with Young & Rubicam, selecting shows to suit the sponsors. In 1955 he moved to Thompson, which, in spite of its size, had been slow getting into the enormous new field of TV. Seymour reorganized the radio-TV department, was the agency's show shopper. He did so well that he soon had a hand in all of the agency's activities. Thus, after Stanley Resor died and Strouse was left alone to run the shop, Seymour was a natural choice for president...