Word: rubicam
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Dates: during 1960-1969
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...reprints. After urging the silent citizen to speak out, Dancer-Fitzgerald-Sample Inc. received a flood of congratulations, including one note allowing that "maybe Madison Avenue isn't all bad after all." The ad that has so far drawn the most active response was by Young & Rubicam (Oct. 24), which urged citizens to help construct play areas in ghettos and reminded everyone that little parks can be built even with nickels. To date, the ad has brought in $26,000, of which $16,000 will immediately be spent for a minipark in the heart of Harlem. Contributors ranged from...
...were created by Gehnrich President Marvin Weinberg, who majored at City College of New York in comparative literature. Carl Ally, whose Northeast and Hertz ads were borrowed, admits that he has done some copying himself. After Young & Rubicam initiated Eastern Air Lines' "We want everyone to fly," Ally produced a new twist for Northeast: "We want everyone to fly-with...
William Esty Co. created Noxzema shave cream's famous TV ad, in which Gunilla Knutson whispers "Take it off, take it all off." Soon after that caught on, Young & Rubicam hired an actress with a throaty voice, just like Gunilla's, to implore, "Put it on, put it all on" -an appeal for customers to buy Plymouths and load them with all manner of optional equipment. Eagle Shirtmakers' color-naming contest of five years ago-in which the winning entries included Foreseeable Fuchsia, God's Little Ochre and Hot Chestnut-was revived this spring by Young...
About 40 advertising agencies are likely to do business in the new medium, including U.S.-owned J. Walter Thompson, Young & Rubicam and BBDO. But the two top French advertisers, Publicis and Havas-Conseil, are well in front. Both have had much experience making advertising shorts that are shown in French movie theaters. "U.S. TV commercials are ahead of us by 20 years as far as techniques and methods are concerned," says Eric Lipmann, a top Publicis adman. "From a creative, artistic point of view, though, we are equals. Besides, we can make our films far more cheaply." Primarily because...
...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...