Word: rubicam
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Dates: during 1980-1989
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Spanish-language advertising has a new cachet on Madison Avenue. In recent years such prestigious firms as Young & Rubicam and JWT Group have added Hispanic divisions. And for the first time, TV and radio ads for the Hispanic market last month were given Clio awards, advertising's equivalent of the Oscars. One of this year's winners: a Pepsi spot produced by New York City- based Moir Productions that depicted a Hispanic boy, drumming on a Pepsi can, who eventually achieves his childhood dream of becoming a successful musician...
...subservient to the client. Says one agency executive: "Clients are really saying, 'When I holler, I want you to jump.' They see some of this power slipping away." As a result, the departure of clients from the mega-agencies has created a windfall for their somewhat smaller competitors. Young & Rubicam has picked up about $120 million in billings from unhappy clients who went shopping for a not-so-giant agency...
...Rankings in Advertis- ing Age, a leading trade journal, show that the ten largest U.S. agencies controlled about $27 billion in advertising billings last year. That is nearly 17% of the $162 billion that was spent on ads around the world. The leader was New York City-based Young & Rubicam, with 1985 billings of $3.57 billion, followed by the Ogilvy Group ($3.3 billion), Ted Bates Worldwide ($3.1 billion) and J. Walter Thompson ($3 billion...
...million to acquire New York City's Backer & Spielvogel (billings: $400 million), a fast-growing agency best known for its Miller Lite ads. The acquisition will make Saatchi & Saatchi the world's third ranking ad agency, behind Tokyo's Dentsu ($3.62 billion) and New York City-based Young & Rubicam ($3.57 billion), according to Advertising Age, a trade journal...
...that has seen steamy prime-time soaps like Dallas and Dynasty become popular hits, and that nonchalantly accepts frank discussions of incest and bisexuality on Phil Donahue's show, erotic ads merely reflect the tone of the times. Says John Ferrell, creative director of the Young & Rubicam agency: "Advertising doesn't lead society, it follows...