Word: rubicam
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Dates: during 1980-1989
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...Young & Rubicam...
...critics of the semiotic field say that nothing the semioticians are doing is actually very new. Jane Fitzgibbon, a researcher at the advertising first of Young and Rubicam says she "was not convinced that [the discipline] was more than a formalization of knowledge [her firm] already [uses]." Her sense of the subject, even after taking Blonsky's course, was that it not only seemed a sure formalization, but it also was always caucused in the term of a mysterious" conspiracy," as if there was someone using the plan against the public. Her firm, she says, merely caters to the "certain...
...Among the most prominent panel members were Bennett Archambault, chairman of Stewart-Warner Corp.; Edward N. Ney, chairman of Young & Rubicam Inc.; and Wilson S. Johnson, president of the National Federation of Independent Business...
...night. Some 60% of the audience are men, who traditionally make the car-buying decisions, and many of them are college graduates earning at least $30,000 a year. That educational level and income makes them an adman's dream. Says Joseph Ostrow, executive vice president of Young & Rubicam, the largest U.S. ad agency; "Nothing else gives you as big a concentration of these people." CBS's Dallas has an even bigger audience, 19.2 million households last week, but the majority of the program's viewers are women...
That was no mere melodrama. Last week Don Johnston, chairman of the JWT Group Inc., the parent company of J. Walter Thompson Co., the world's second largest advertising agency after Young & Rubicam, admitted that more than $30 million in phony revenues had turned up in the firm's records. Writing off the losses pushed J. Walter Thompson's 1981 earnings down 43%, to $7.1 million. Moreover, the company also admitted that two clients had been charged for television commercials that were never aired. The agency belatedly returned the money to the two firms...