Word: rubicam
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Dates: during 1990-1999
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California is nearly broke, and may start paying workers with IOUS. No wonder half the Californians in a new Young & Rubicam survey say they'd be better off in another state. Look for a new surge to Oregon and the Rockies...
...freezing blast that is hitting the industry, the economic recession that began last summer represents the "wind-chill factor," says Young & Rubicam chairman Peter Georgescu. Ad spending, which rose only 2.4% last year, to $128.6 billion, is expected to increase just 3.1% this year, according to McCann-Erickson's Robert Coen, the industry's leading forecaster. In order to cut costs and ride out the slump, Madison Avenue has trimmed hundreds of professionals from its ranks during the past year -- and the / cutbacks are far from over...
...prepped diligently for college-aptitude exams and learned how to master Rubik's Cube and Space Invaders. They are consummate game players and grade grubbers. "Unlike yuppies, younger people are not driven from within, they need reinforcement," says Penny Erikson, 40, a senior vice president at the Young & Rubicam ad agency, which has hired many recent college graduates. "They prefer short-term tasks with observable results...