Word: rubicam
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Dates: during 1990-1999
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...Lewinsky's behalf, Jordan makes calls to American Express and the CEO of advertising giant Young & Rubicam. Immediately afterward, Lewinsky sends letter of application to Burson-Marsteller, a Y&R subsidiary...
...last year. (Billings measure clients' ad spending, on which agencies take a cut as fees; 15% used to be standard, although the rate varies.) The U.S. Army, beset by sex scandals and an increasingly hard time recruiting new soldiers, is putting its $80 million account--now held by Young & Rubicam--up for review. That couldn't be more fitting, because the ad wars are turning Madison Avenue into a shelled-out battleground where huge chunks of business are blasted loose and flying around, creating career casualties when they land. At Burnett, a boardroom coup in March toppled CEO Bill Lynch...
...what people who knew the 50-year-old advertising executive still cannot fathom is why -- why Tom Mosser? Recently promoted to one of the top jobs at Young & Rubicam and described by friends and colleagues as quiet and reliable, he was a family man who on the day of his death had planned to go Christmas- tree shopping with his wife and children. "I haven't gotten used to talking about him in the past tense," says his old friend James Dowling, an executive at Burson-Marsteller, a public-relations firm where Mosser worked for 25 years. "If you were...
...Francisco's Time Advertising, which is owned by Chinese Americans, did spots for AT&T. Chicago-based Burrell Communications, a black shop, handles McDonald's and Coca-Cola, among other accounts. Many of the big Madison Avenue firms have either acquired or started up ethnic-oriented divisions. Young & Rubicam owns the Bravo Group, a Hispanic-market specialist. Foote Cone & Belding, Leo Burnett and Grey Advertising also have in-house Hispanic departments...
Some people in America will be unable, either emotionally or financially, to meet their family obligations. "We cannot be hopeful about their ability to preserve or create any kind of family structure, unless we step in to change their circumstances," says Margaret Mark, director of the Young & Rubicam Education Group. The worst victims may be children. "You may see kids trying to survive on the street," says Edward Cornish, president of the World Future Society in Bethesda, Maryland. "Think of Dickens' London. Worse, think of Brazil, where there are armies of children with no place...