Word: rubicam
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Dates: during 2000-2009
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...rise in single women encompasses some other important trends. An estimated 4 million of these unmarried women are cohabiting with their lovers, and a growing number are being more open about gay relationships. Nevertheless, single women as a group are wielding more and more clout. A Young and Rubicam study released earlier this summer labeled single women the yuppies of this decade, the blockbuster consumer group whose tastes will matter most to retailers and dictate our trends. The report found that nearly 60% of single women own their own home, buying them faster than single men; that single women fuel...
Chair and chief executive officer of the advertising firm Young & Rubicam, Fudge was elected to the Board of Overseers this year. As a former director of the Federal Reserve, Fudge has close ties to one member of the search committee, Roger W. Ferguson Jr. ’73, who sits on the Fed’s elite Board of Governors...
Coke may emerge stronger than ever from this adventure. It now flanks Pepsi on two sides, much as a military force might surround an enemy. Says Alexander Kroll, president of the Young & Rubicam advertising agency: "It's the most unusual strategy for launching a flanker brand in history, and it may work." Some are sure it will. "They've backed into one of the most powerful strategic positions in the consumer marketplace," says Emanuel Goldman of Montgomery Securities in San Francisco. "After all, they can satisfy the die-hard Coke customers and the consumers who like the sweeter taste...
...that consoles like PlayStation 2 and Xbox are increasingly hooked up to the Internet, gamemakers are looking for new ways to capitalize on that captive audience through interactive services and ads. Ad firms like Starcom MediaVest Group and Young & Rubicam have launched dedicated gaming units, and gamemaker Funcom has signed a deal with Massive Inc., a gaming-ad firm, to let players of Anarchy Online play free in exchange for accepting interactive ads. "Teens' media habits are fragmented," says David Tokheim, a vice president at IGN Entertainment, a digital-gaming company. "This is a new way to reach more...
...enormous." The war in Iraq has fueled the brands' image problems, but some say the causes run deeper. "There's a love-hate thing going on [with the U.S.]," says Richard Edelman, chief executive of the eponymous New York City firm. Simon Silvester, executive planning director for Young & Rubicam, based in London, frames the issue broadly: "Back in the 1960s, the U.S. was 10 years ahead of everywhere else in terms of affluence. It was a very aspirational place," he says. The U.S. "is still well positioned, but it has come down to earth as a destination...