Word: rubicam
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...well-known national firms?Pepsi-Cola, Mobil Oil and American Tourister among them?have long used red, white and blue in their trademarks. In view of the conflict over the flag, however, many advertising directors are beginning to shy away from the national colors. Says Charles Overholser of Young & Rubicam: "Overuse could easily offend consumers." The aesthetics of the flag as high fashion are also somewhat in dispute. "I just dig the colors," says a Berkeley coed with a flag knee patch. "And I love stars. The flag's groovy from an aesthetic viewpoint." Marget Larsen, a San Francisco graphic...
Smith/Greenland's ad urging the public to speak up on current issues and incorporating an eight-point opinion poll to be sent to President Nixon triggered 115,000 letters to the White House. Young & Rubicam's modest plea for funds for "a small park in Harlem" was greeted with sufficient donations for five parks. Leo Burnett Co., Inc.'s warning on environmental hazards resulted in requests for more than 300,000 reprints. The very first ad in the series, Savitt Tobias Balk Inc.'s reflections on the meaning of Independence Day, drew immediate requests...
...Among companies that volunteered advisers: TIME-LIFE, Newsweek, Psychology Today, New York, CBS, Young & Rubicam, J.K. Lasser Tax Institute, Cowles Communications, McCann-Erickson and Lorillard Corp...
Trouble in the Middle. An important share of the big accounts are still held by American giants, notably J. Walter Thompson and Young & Rubicam, which have dominated European advertising for years. But the long creative hegemony of U.S. agencies is being broken by a new breed of mostly young, Europe-trained admen who have formed their own small firms. Advertising executives expect some agencies to become victims of the change. "The old-established middle-sized agencies are in the most trouble," says Jeremy Bullmore a director of J. Walter Thompson in London. "The ones that will prosper are the international...
...produced, without fee, some highly effective regional ads for Richard Nixon's presidential campaign and made some fast friends in the future Administration. Now the firm, which has billings of only $1,500,000, has in one large leap taken over the Peace Corps account, replacing giant Young & Rubicam. The account pays nothing, apart from roughly $150,000 a year from the corps to cover ad-production costs, but it could give the little agency valuable exposure in major media...