Word: rubicam
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...General Motors the nation's third biggest advertiser, with billings last year of $111 million. Within the month General Foods has fired one of its four agencies outright (Foote, Cone & Belding), stripped a major account from another (Benton & Bowles), and rejiggered product assignments between the remaining two (Young & Rubicam and Ogilvy & Mather). In the process, General Foods showered $17.5 million in new accounts on two of the hottest agencies in the business: 13th-ranking Doyle Dane Bernbach, whose sophisticated soft sell for Volkswagen and inverted hard sell for Avis has spawned a school of imitators, and 18th-place Grey...
Although a public market for shares can also potentially help an agency to raise expansion cash and recruit fresh talent by offering stock options, some of Foote, Cone's competitors were skeptical about letting the investors in. A Young & Rubicam executive thought that the public disclosure of low agency profits would soon disillusion investors. Others felt that an agency's shares would plummet whenever it lost a rich account. But many on Madison Avenue were reconsidering. Said President Rudolph Montgelas of the Ted Bates agency, the nation's fifth largest: "If Foote, Cone is a great success...
Present-Cum-Hint. 5BX enthusiasts distribute the R.C.A.F. pamphlets with missionary zeal worthy of the Gideon Bible Society. Company executives find them in their in boxes-a kind of corporate present-cum-hint. U.S. Steel ordered some; Young & Rubicam, the advertising agency, bought 2,500 copies; the entire Cleveland Symphony Orchestra is doing the exercises, as is the Swope Ridge Home for the Aged in Kansas City...
...George Homer Gribbin, president and chief executive officer. Young & Rubicam...
WORKING in a plain-shoe office that does not even boast air conditioning, George Homer Gribbin, 55. presides over Young & Rubicam (1961 billings: $260 million), the nation's third biggest agency. "We're always described as the second-best agency, right after the agency that's making the pitch for itself," says Gribbin, grinning behind his Mephistophelian eyebrows. Prime reason is that, unlike some of his competitors, Gribbin encourages his copywriters to exercise their individual style, on the theory that there are no hard-and-fast rules for producing effective advertising. Some of the results: those...