Word: rubicam
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...agencies control most network programing, and the news that their advertisers' program time will be diminished by 10 seconds, with no reduction in price, gives them fits. "It is our contention that such a move is arbitrary, uncalled for, and a disservice to the American public,"' Young & Rubicam President George Gribbin complained patriotically in a telegram to ABC Head Oliver Treyz. Treyz wired back that the change was, too, in the public interest, because it strengthened the economy of the local station. It will also strengthen ABC's economy through the five stations it owns...
...four, all American: J. Walter Thompson; Interpublic, Inc. (the parent corporation of McCann-Erickson); Young & Rubicam; Batten, Barton, Durstine & Osborn...
...domestic and overseas billings: Thompson, $370 million: Interpublic, Inc. (the parent corporation of McCann-Erickson), $352 million; Young & Rubicam, $247 million; B.B.D.O., $243,700,000; Dentsu Advertising of Japan, $148,500,000; Ted Bates, $130,500,000; Foote, Cone & Belding, $120 million; Leo Burnett, $116,700,000; Benton & Bowles, $114 million; N. W. Ayer, $110 million. Biggest agency in domestic billings is Interpublic, with a combined billing of $259 million from McCann-Erickson, Canada's McCann-Erickson subsidiary and McCann-Marschalk, an independent subsidiary. Runner-up is Thompson, with $250 million in U.S. and Canadian billings...
...plateau, and Piel's looked around for an old-fashioned hard sell in the form of a jingle. Bert and Harry were seen less and less. Last week their $100,000 annual contract, owned by Goulding, Elliott and Edward Graham, the team's scriptwriter, expired. Young & Rubicam, Piel's advertising agency, did not renew it, instead tried to negotiate a new one for fewer commercials. Y. & R. explained that even though televiewers tuned in to programs just to hear the Bert and Harry ad, they did not necessarily reach most beer drinkers. Since Piel's owns...
...proposal to get the public to share in the responsibility for TV programing last week highlighted the networks' attitude toward their urgent problems. One night last month Board Chairman Sigurd S. Larmon, of Madison Avenue's topflight Young & Rubicam ad agency, suggested to the major network presidents that a committee of responsible citizens be set up to make recommendations for TV reform. The response of NBC's Robert Sarnoff and CBS's Dr. Frank Stanton were made public last week. NBC took up the adman's idea with enthusiasm, expanded it into an elaborate proposal...