Word: rubicam
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...George Homer Gribbin, 51, senior vice president since 1956 of Young & Rubicam, third largest U.S. ad agency (first: J. Walter Thompson, second: McCann-Erickson) with estimated 1957 billings of $230 million, was named president, succeeding Sigurd S. Larmon, 67, who remains as chairman and chief executive officer. A small-town boy, Gribbin was born in Nashville, Mich. (pop. 1,374), graduated from Stanford University ('29), put in stints as a copywriter with Detroit's J. L. Hudson department store, the May Co., Bamberger's and R. H. Macy before joining Y. & R. in 1935. He soon made...
...Buick choice by no means ended the excitement along Madison Avenue. At week's end the top agencies were scrambling just as hard for the Chrysler account that McCann-Erickson dropped. Up for grabs also is the $5,000,000 Lincoln account. Young & Rubicam gave it up three weeks ago when it decided it could not get along with new Lincoln Boss James Nance...
...Native Art Form." The little jingle is now bigtime. Admen long ago realized that not since Young crossed the Rubicam has advertising found a more hypnotic pitch. In the 18 years since Pepsi-Cola hit the spot with a jazzy version of the English ballad John Peel, the singing commercial has become as entrenched in U.S. culture as the madrigal in the Italian Renaissance. Says Scott: "There's a definite challenge to writing jingles. To me, they've become as much a part of the American scene as any native art form." Says Columbia Records' spade-bearded...
Bert and Harry are the brain children of Young & Rubicam Copywriter Ed Graham Jr., 27, who has written elaborate biographies for each of the brothers, and talks of them as intimately as if they had all attended P.S. 3 in Flatbush together. Graham explains that Blatherskite Bert is patterned after a retired Young & Rubicam account executive, is "a compulsive pain who can't help stepping on people." Hesitant Harry is modeled on Artist Jack Sidebotham, who drew the brothers, but also bears a marked resemblance to Ed Graham. Envious of Piel's success, two other breweries are planning...
Busy Sets. The show was conceived and executed in less that 30 days, beginning as a gleam in the eye of Young & Rubicam's Adman Dan Seymour, one-time M.C. of radio & TV's We The People. He sold it first to Oscar Hammerstein, who says: "We thought it was impossible in such a short time, but we took a flyer." Directed and produced by CBS's Ralph Levy, the continuity and casting of the musical numbers was the responsibility of Rodgers and Hammerstein ("But all those complimentary things they said about us, we didn...